A Marketing Proposal: Costco
Keywords:
Marketing, Costco, Customer loyalty, Marketing proposalAbstract
Costco is a retail brand that caters to suburban families. In addition to groceries, Costco also provides nontraditional elements of a grocery store, such as an optometry section, gas station, and tire center. Costco exists to create a satisfied customer base. Instead of focusing on maximizing profits, Costco focuses on ensuring the best-valued products for its customers, meaning that Costco aims to sell low-priced high-quality goods. In addition, there are components of Costco that do not exist solely to drive Costco’s profits directly, such as the food court. Instead, they build on Costco’s customer loyalty to push Costco’s customers to return and spend more money on goods. Costco’s objective is to provide for its customers.
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