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11 Items
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Energizing the Brand: Red Bull’s Marketing Journey From 1987 to 2023
Andrew Pan
Red Bull
Brand Positioning
Energy Drinks
Extreme Sports
Lifestyle Brand
Marketing
Event Marketing
Content Marketing
Customer Engagement
Beverage Industry
Downloads: 2434
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Submitted 12-26-2023 - Posted 12-26-2023
Fashion Creatives and Investors: How to Maintain Artistic Integrity While Growing Your Brand
Yuxuan (Martin) Xie
Fashion
Fashion Management
Artistic Integrity
Artistic Vision
Investing
Startup
Venture Capital
Private Equity
Angel Investing
Downloads: 31
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Submitted 10-27-2023 - Posted 10-27-2023
Achieving Sustainability: PepsiCo’s ESG and Customer Perception
Xinning Liu
PepsiCo
Product Marketing
ESG
Sustainability
Environmental Impact
Corporate Investment
Multinational
Consumer Perception
Behavioral Economics
Downloads: 89
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Submitted 10-27-2023 - Posted 10-27-2023
Assessing Sweetgreen’s Marketing and Supply Chain Operations
Rithvik Gabri
Marketing
Consumer preferences;
Healthy Food
Ethically Sourced
Sweetgreen
Downloads: 79
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Submitted 10-23-2023 - Posted 10-23-2023
To Intervene or Not To Intervene: An Analysis of Government Intervention in Education
Marcus Ye
Government intervention
education
managed competition
free market
market failure
public school
charter school
voucher program
Downloads: 26
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Submitted 09-23-2023 - Posted 09-23-2023
A Marketing Proposal: Costco
Estelle Shen
Marketing
Costco
Customer loyalty
Marketing proposal
Downloads: 264
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Submitted 09-23-2023 - Posted 09-23-2023
Just Do It: Analysis of Nike’s Marketing Strategies and Growth Recommendations
Catherine Yan
marketing
marketing strategies
Nike
growth recommendations
e-commerce
direct-to-consumer
Downloads: 156
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Submitted 12-21-2022 - Posted 12-21-2022
“The Integrated Comeback Strategy”: Turning Reputational Crises into Expansionary Boom
Junqi Zhang
crisis management
Tylenol
Volkswagen
British Petroleum
Wells Fargo
responsive measures
integrated comeback strategy
Downloads: 72
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Submitted 12-21-2022 - Posted 12-21-2022
How Web 2 is Adapting to Web 3
Andrew Zhu
Web 2
Web 3
NFTs
marketing
digital
Downloads: 47
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Submitted 10-07-2022 - Posted 10-07-2022
What Is Causing The Exponential Growth of Live Streaming Commerce on Digital Platforms for People in China Today?
Ivy Chan
E-commerce
Live Streaming
Digital Platforms
China
Downloads: 106
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Submitted 10-05-2022 - Posted 10-05-2022
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