Safar- An Affordable Tourist Guide To Solving All Tourism-Related Issues In Oman

Abstract

Tourism is one of the fast-growing and highly popular industries in Oman. Millions of people from all around the world visit Oman every year to witness its natural landscapes and rich cultural heritage. It has grown far beyond its field and influenced the activities of small and medium-sized businesses that are associated with it. This has allowed local people to better showcase Omani culture to the outside world. In order for these local businesses to flourish alongside the tourism industry, there is much-needed support and effort required. One such effort can be made by promoting local businesses using online platforms like web applications and social media. This is where the website called Safar comes into the picture as being a web application developed for tourism purposes that provides all the necessary services that a tourist requires and can look for in any application. The application highly focuses on supporting local businesses and promoting them to tourists so that they can experience the authentic Omani culture and feel the rich heritage of the land. This research used both qualitative and quantitative research approaches. The primary data was collected using interviews and questionnaires. The secondary data were collected from articles and online papers. Thus, the paper focuses on how web applications like Safar can be used for improving the quality of services and promoting local Omani businesses in the Oman Tourism sector.