The Role of Public Relations in Crisis Management Among the Companies in Oman

Abstract

Crisis management has become increasingly important to any organization's ability to survive in the age of globalization. The purpose of this study is to present unique qualitative data on the function of public relations in Omani organizations' planning for crisis communication. This study's contribution is that it is based on research that offers a thorough examination of how strategic planning is used in Oman's governmental and private sectors for crisis communication. The theoretical framework of problem management is used by the researcher to examine the function of public relations in the communications strategy. From the perspective of public relations managers in Oman, the paper poses the question of what function public relations plays in the strategic communication of crises. The study clarifies the advantages and disadvantages of the practice of strategic communication planning for crisis circumstances in public relations departments in Oman. The article's conclusion is that Omani organizations should employ crisis communication planning more effectively and attach it to proactive public relations communication tactics rather than reactive methods. Research utilizes both quantitative and qualitative methods to achieve the study's objectives. The study's conclusion discusses potential challenges that public relations departments in the corporate and governmental sectors may encounter and suggests strategies to deal with these problems.