Taylor Swift and fluctuating social likeability

To what extent are fans aware of how the knowledge of a celebrity's personal life affects their view of them?

Abstract

Despite Taylor Swift cementing herself as a formidable artist in recent years, her attempts to push against the narrative that she’s purely a “break-up” songwriter, have been met with dismissal and consistent attempts to undercut both her artistry and success. Taylor Swift’s love life has been a large topic of criticism and speculation throughout much of her career, and her fans, even with all the devotion that they hold for her, contribute to this. The purpose of this study is to examine the extent to which fans are aware of how their involvement in Taylor Swift’s personal life can affect their perception of her as their idol. This is a qualitative study that utilized content analysis and survey to achieve the project's purpose. This study’s findings conclude that fans remain mostly, but not purely unaware of how their knowledge of Taylor Swift’s romantic and personal life affects their perception of her.