The Effect of Color on Short-Term Memory Recall


  • Emily Zou Conestoga High school



Memory Retention, Cognitive Psychology, Color, Statistics, Memory Enhancement, Learning, Neurological Processes


This study investigates the effect of color on short-term memory retention through a simple flashcard-based assessment. The experiment conducted in Conestoga High School’s Unity Day, randomly assigned participants to two treatments: colored or non-colored flashcards. Participants were instructed to recall the ten words presented to them twice within a 30-second interval. A one-sided two-sample t-test and two one-way ANOVA tests were conducted to determine if there was a difference in the memory retention for the colored flashed card and non-colored flashcard groups and if there was a difference in the memory retention amongst 9th, 10th and 11th graders for the colored flashcard and non-colored flashcard groups respectively. The results were statistically insignificant but limited by convenience sampling and premature stops in the experiment. Future points of interest include larger sample sizes, teacher-student differences and the association of academic intellect with memory retention.


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References or Bibliography

Adams FM, Osgood CE. A cross-cultural study of the affective meaning of color. J Cross Cult Psychol. 1973;4(2):135–156.

Farley, F. H., & Grant, A. P. (1976). Arousal and cognition: Memory for color versus black and white multimedia presentation. The Journal of Psychology: Interdisciplinary and Applied, 94(1), 147–150.



How to Cite

Zou, E. (2023). The Effect of Color on Short-Term Memory Recall. Journal of Student Research, 12(4).



HS Research Articles