The Integration of Entrepreneurship, Marketing, Sports Analytics on Athletes

Abstract

The sports business world has changed in recent times as there is new technology that has changed the marketing platform. Social media has played a big part with athletes marketing themselves to be potential brand ambassadors to promote other brands. With the recent introduction of NIL, college and even high school athletes are able to benefit off of their Name, Image and Likeness. This new concept has had a great impact on the sports world as it has changed the market and its trajectory, athletes are projected to leverage higher profit off of their brand as companies all across the world seek for athletes to help advertise their company. This new growth in the sports world has also subsequently left prominent effects on sports tournaments like the Olympics. The Sydney Olympic Games are projected to have a 6.4 billion dollar impact on the economy. On top of these positive impact on athletes and their sponsors, the emergence of sports teams and tournaments have also led to higher foreign investments, higher ROI and economic development across industries.