The Effect of the NIL on Recruitment


  • Mehul Arunarthi University Preparatory Academy
  • Genevieve Gregorich Columbia University





The recent emergence of pay for collegiate athletes through the reformation of the NIL rules (name, image, and likeness), can change the entire system of recruitment of college sports, while will affect the entire business scope of the NCAA. I studied the subject of recruitment for the NCAA from the years 2018-2022 to analyze any changes in the recruitment plane before and after the NIL rule change in 2019. This research showed while a profound effect hasn’t taken place yet, changes are bound to come along, as the NIL rule becomes more widespread, and athletes start to take advantage of its benefits. These choices made by rising college athletes will alter the recruiting game as a whole as some schools will be targeted more than others.


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Author Biography

Genevieve Gregorich, Columbia University


References or Bibliography


Orr, C. (2022, May 23). Nil Hurts College Athletics. Here's how we fix it. Our Daily Bears. Retrieved August 27, 2022, from

Recruit Basketball Team Rankings. 247Sports. (n.d.). Retrieved August 27, 2022, from

Thakur, P. (2021, October 6). Money talks: How nil will impact recruiting moving forward. Daily Trojan. Retrieved August 27, 2022, from,

Howard, A. (2021, December 2). Populous magazine: Kylian Mbappé: Boy from the banlieue. Populous. Retrieved August 27, 2022, from,

Parks, J. (2022, May 23). What is nil in college football? here's what you need to know. College Football HQ. Retrieved August 27, 2022, from,



How to Cite

Arunarthi, M., & Gregorich, G. (2022). The Effect of the NIL on Recruitment. Journal of Student Research, 11(4).



HS Research Articles