How Web 2 is Adapting to Web 3

Authors

  • Andrew Zhu Watchung Hills Regional High School
  • Tom Hafen

DOI:

https://doi.org/10.47611/jsrhs.v11i3.3621

Keywords:

web3, marketing, nft

Abstract

Marketing has consistently helped companies reach and engage their specific audiences over the past few decades, but it is now beginning to evolve. With web 3 technology, consumers of a product are able to become involved with a company in ways never seen before. Through leveraging the use of communities and rewards programs, web 3 is catalyzing the new age of customer loyalty. Consumers now have incentives to help a company succeed and will do certain things like promote a product in order to accomplish this. As younger generations begin to value their digital identity more and more, web 3 allows companies to cater to the new age of the internet: one where the users are in control. In this article, the main ideas of how companies can get into web 3 and why web 3 marketing is unique are discussed.

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References or Bibliography

Bored Ape Yacht Club Ethereum NFT Collection - Inspect. (2022). NFT Inspect.

https://www.nftinspect.xyz/collections/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d

Hayes, A. (2022, August 23). Blockchain facts: What is it, how it works, and how it can be used.

Investopedia. Retrieved August 26, 2022, from https://www.investopedia.com/terms/b/blockchain.asp

NIKE, Inc. (2021, December 13). Nike Acquires RTFKT. NIKE.

https://about.nike.com/en/newsroom/releases/nike-acquires-rtfkt

Published

08-31-2022

How to Cite

Zhu, A., & Hafen, T. (2022). How Web 2 is Adapting to Web 3. Journal of Student Research, 11(3). https://doi.org/10.47611/jsrhs.v11i3.3621

Issue

Section

HS Research Projects