Disruptive Innovations and Deep Market Penetration with Respect to Timing

A Complete Overview of Tesla, and the Urban Company along with Timing, Diversification


  • Sarvesh Tiku Cambridge Centre for International Research




Behavioral Economics; Business and Entrepreneurship; Disruptive Innovation and Deep Market Penetration; Tesla, Urban Company; Evolving and Diversifying.


This research analyses the impact of ‘timing’ on the success of disruptive technologies and deep market penetration. The essential components to view a firm as a disruptive innovation, as well as aspects associated with it, are the main subjects of this study. This paper also includes the definition of the term 'timing'; in relation to disruptive innovations. This study focuses on such examples of disruptive innovations in distinct markets: 1) Tesla and 2) Urban Company. Both of these will serve as a depiction of the real-life situations on how ‘timing’ aided them in breaking into their respective sectors. Finally, the research examines the many underlying variables that aided each disruptive company's establishment.


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How to Cite

Tiku, S. (2022). Disruptive Innovations and Deep Market Penetration with Respect to Timing : A Complete Overview of Tesla, and the Urban Company along with Timing, Diversification. Journal of Student Research, 11(3). https://doi.org/10.47611/jsrhs.v11i3.2941



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