A Business Model Analysis of Sneaker Trading Industry - Whether the Sneaker has become an Alternative Investment?

Abstract

This paper seeks to investigate the sneaker trading industry through the analysis of the business model. Through a variety of ways of data collection, including both primary and secondary data, the mechanism of sneaker speculation was able to be found. The analysis of the profit model also helps to explain the reasons for the high-sky prices of sneakers. The buyers of sneakers are composed of two categories: enthusiasts and speculators, where speculators only take up a small proportion. The high prices of sneakers were achieved due to the Hunger Promotion by the suppliers, and the act of sneaker speculation has a lot of similarities to the stock market.