Market Research based Analysis of the Feasibility of ‘Soul Play’, a Personal Entrepreneurial Venture, Through Theoretical and Empirical Approaches

Abstract

My learnings from my experiences as a sportsman go beyond physical strength and fitness, and sharing these lessons with a larger audience was the very motivation behind starting ‘Soul Play’. In the last few years, with all that we have experienced due to the pandemic, the importance of mental health and emotional well being has been more evident. India’s growing inclination towards sports and the many benefits of sports psychology that it is yet to discover as a country encouraged the birth of Soul Play. This research study’s goal was to understand the current interpretation of sports psychology in the Indian market, learn the potential benefits of the sports psychology based ventures, and evaluate the features of the service provided by this venture.