Corporate Morality: Analysis of Corporate Social Responsibility and Generation Z’s Purchasing Habits
DOI:
https://doi.org/10.47611/jsrhs.v11i2.2503Keywords:
Company Social Resposibilty, CSR, Generation Z, Purchasing HabitsAbstract
This study examines Generation Z’s buying habits and whether a company’s social responsibility (CSR) impacts purchasing decisions. A content analysis was conducted using nine factors (sustainability prominence on website, human rights prominence on website, mission statement, source of manufacturing, percentage of line dedicated to recycled product, independent/accredited agencies involving recycling and sustainability, independent/ accredited agencies involving animal welfare, independent/ accredited agencies involving worker welfare, and the “Good on You” rating) in order to evaluate nine different apparel companies impact on environmental, social, and overall company production aspects. The companies used were Nike, Adidas, Vans, Ugg, Patagonia, New Balance, North Face, Levi’s, and Under Armour. This content analysis was paired with a survey to determine which factors were relevant to consumers and if CSR influenced purchasing habits.
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